Industry Intelligence
Industry-specific solutions. Powered by ASTR.
From Product Planning to Market Execution. Powered by ASTR.
FMCG Intelligence for Faster, Smarter Operations
Transform product ideas, consumer insights and business data into intelligent FMCG operations. ASTR connects product development, formulation, procurement, production, quality, inventory and distribution to help FMCG businesses make faster decisions, optimise resources and improve operational performance.
Every ingredient. Every batch. Every product connected with intelligence.
Using data intelligence, predictive analytics and AI-powered insights, ASTR helps FMCG businesses manage product formulations, manufacturing processes, material requirements, quality standards and supply chain operations with greater visibility and precision.
- Product & Formulation Intelligence
- BOM & Material Planning
- Production Intelligence
- Quality & Compliance Intelligence
- Inventory & Procurement Intelligence
- Cost & Margin Intelligence
- PLC & SCADA Integration
- 3D Digital Twin Modelling
- AI-Powered Business Insights
- AI Routing and Quality Check
- AI Scheduling and Work order
ASTR · Recipe & Batch
Formulation · Masala snack 200 g
- Snack base71%
- Edible oil19%
- Spice blend6%
- Salt1.5%
- Others2.5%
2,000 kg
Batch size
97.5%
Process yield
10,000
Packs planned
200 g pouchShelf life 6 monthsBatch 2,000 kgMRP ₹ 40
Recipe scaled to batch, 6 ingredients, 3 packing materials, cost per pack ready
Bill of materials
Masala snack 200 g · per 1,000 packs
- Snack base
- 142 kg
- Spice blend
- 12 kg
- Edible oil
- 38 L
- Salt
- 3 kg
- Pouch film (printed)
- 1,020
- Shipper carton
- 42
- Batch label
- 1,000
Batch size2,000 kg
Cost per pack
Auto-calculated from recipe
- Ingredients
- ₹ 14.60
- Packing material
- ₹ 4.10
- Conversion
- ₹ 2.80
- Freight to depot
- ₹ 1.40
- Overheads
- ₹ 1.10
Margin at MRP ₹ 40₹ 16.00
Production schedule
Line 2 · Batch B-2611 · 2,000 kg
- MixingDone
- FryingDone
- SeasoningIn progress
- PackingNext
- Quality releaseNext
- DispatchNext
Plan adherence94%
Batch & stock tracking
Finished goods by depot
NorthSouthEastWest
- Batches near expiry
- 2
- FEFO picking
- On
Order fill rate96%
FMCG
What we hear on FMCG floors.
Hundreds of SKUs, fast-changing demand and thin margins mean every hour of line time and every unit of stock has to be planned.
- Hundreds of SKUs and frequent packaging changes.
- Demand swings that planning can’t keep up with.
- Long changeovers between SKUs.
- Little visibility of distributor stock.
- Margin by SKU unknown until month end.
Phase by phase
How ASTR helps FMCG teams in every phase.
- 1PlanOrders to schedule
Demand-driven plans from distributor orders and forecasts, checked against line and packaging capacity.
- 2EngineerDesign, BOM, recipe
Formulations and SKU, pack and artwork variants managed as BOM variants, with specifications versioned.
- 3SourceMaterials & suppliers
Packaging and raw material requirements by SKU, vendor lead times and reorder alerts.
- 4MakeShop-floor execution
Line tracking for output, rejections and changeovers by shift, with live status from line PLCs.
- 5InspectQuality & compliance
Online checks for weight, seal and label, with batch release.
- 6MaintainMachines & uptime
Line-level preventive maintenance and changeover planning to protect uptime.
- 7DeliverDispatch & traceability
Distributor orders, secondary dispatch, schemes and returns in one flow.
- 8ImproveInsights & cost
OEE by line, SKU profitability, fill rate and stock days.
Use cases
- Personal care
- Home care
- Packaged foods
- Beverages
- Cosmetics
- Private label
What you track
- Line OEE
- Fill rate
- SKU margin
- Changeover time
- Stock days
- Rejection rate
